Kyle Johnson joins BluWave as Head of Growth Marketing
March 4, 2021
By: Sean Mooney
This week, we announced the addition of Kyle Johnson to our leadership team as head of growth marketing. This key hire is a vital move for our company, as we continue to expand during Covid-19 while supporting business agility and economic recovery.
Johnson, who is known in industry circles as a “marketing operations game changer,” spent the past 12 years of his career in New York City where he worked at both Fortune 500 companies as well as VC-backed startups to build and optimize various revenue-focused marketing functions. He spent the earlier years of his career at AT&T and Thomson Reuters, where he focused on marketing operations and demand generation. His functional expertise includes developing and executing marketing strategies within the robotic process automation (RPA), intelligent document processing (IDP), and legal spend analytics spaces.
While last year was certainly filled with shifts and changes, demand for our data-driven solutions skyrocketed across our more than 400 PE fund clients in diverse areas ranging from interim CFOs to due diligence groups. We’re constantly analyzing our data to understand and equip companies for the intersection of future needs with unique capabilities. Kyle will be integral in helping us communicate how we support success in the private equity industry and beyond.
About his move to Nashville and joining us, here’s what Kyle had to say: “I look forward to growing our client base and expanding BluWave’s footprint as a forward-thinking business intelligence firm for today’s leading PE funds—offering exceptional solutions for their most pressing needs. And ss a recent transplant from New York, it’s equally exciting to be part of a growing city like Nashville.”
We are so grateful to welcome Kyle to our executive leadership team and likewise look forward to growing and learning from him.