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Q4 2023 Private Equity Insights Report

Key Trends

Value Creation: 77% of 2023 activity

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Value Creation activity was


of 2023 activity

Strategy activity was up


in Q4 due diligence activity YoY

Sales and marketing activity was up


in Q4 value creation activity YoY

The BluWave PE Insights report is a powerful tool, crafted from the business activity initiated by dealmakers when they engage BluWave for their third-party resource needs. Our report is unique, drawing from a significant pool of top North American PE firms and thousands of due diligence and value creation projects. This makes our report a leading indicator of dealmaker sentiment and portfolio strategy.

Our report doesn't just present data, it provides valuable insights. By combining our proprietary data with relevant market trends, we offer an empirical snapshot of dealmaker behavior, both past and future. We even use this data to make our own predictions. With a history dating back to Q1 2018, we periodically compare current data with past trends and validate our predictions. Download the Q4 report today to leverage the power of BluWave PE Insights.

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In 2023, the emphasis on Value Creation reached new heights, accounting for 77% of all private equity activity within the BluWave Activity Index. As the private equity industry becomes increasingly competitive, we expect value creation activity to continue to increase over time as PE firms take action to create alpha in the face of an otherwise challenging supply–demand deal dynamic.

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Strategy up 11% YoY in diligence

In Q4 2023, Strategy resources continued to lead the BluWave Activity Index – Due Diligence, accounting for 51% of PE project demand. This consistent emphasis on strategic diligence highlighted the PE industry's ongoing need for specialized providers offering game-changing market insights to shape investment strategies.

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Sales and marketing up 20% YoY in value creation

Sales & Marketing initiatives increased to 12% of Q4 2023 activities within the BluWave Activity Index – Value Creation. This uptick reflected PE firms' intensified focus on driving growth and optimizing marketing strategies to capture market share, enhance revenue streams and reach full speed as the economy turns into a growth phase.

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Human capital was the


functional area supported in 2023