Strategic Recruitment for Key Manufacturing Sales Roles

PE Firms
Human Capital
Value Creation

Service Area: Non-Executive Recruiter

Client Type: Lower-Middle Market Private Equity Firm

Service Provider Type: Specialized Recruiter

Industry: Manufacturing

The Need
Filling Critical Sales Positions to Drive Expansion

A prominent private equity firm in the lower-middle market sought to rapidly fill two pivotal sales roles for a portfolio company in the manufacturing industry. The roles — a regional sales manager in the Midwest and a territory sales manager for the Pacific Northwest — required adept individuals capable of navigating intricate industrial buying processes. The firm needed aggressive sales professionals who could not only engage clients but also drive growth through strategic selling.

The Challenge
Matching Expertise with Manufacturing Sector

While industry-specific technical expertise wasn’t essential, the client was searching for candidates who possessed strong sales acumen. The candidate pool needed to exhibit a mastery of client engagement and the ability to proficiently close deals, a combination that could catalyze the company’s growth.

How BluWave Helped
Specialized Recruitment for Aggressive Sellers

Leveraging its close relationship with third-party non-executive recruiters, BluWave connected the PE firm with a specialized resource from the Business Builders’ Network. The recruiters then targeted individuals who could craft compelling sales narratives and nurture client relationships to drive expansion.

The Result
Accelerated Growth Through Strategic Hiring

The recruiter landed professionals who not only possessed the desired aggressive sales skills but also displayed a knack for strategic thinking within the manufacturing industry. By filling these key positions, the manufacturing company could now adeptly engage industrial clients, converting prospects into customers and driving growth.


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