Optimizing Global Sales for Leading SaaS Provider in the Legal Sector

Service Area: Sales & Marketing

Client Type: Upper-Market PE Firm

Service Provider Type: Sales Effectiveness & Marketing Firm

Industry: Technology – Software

The Need
Strategic Sales Optimization for a SaaS Legal Provider

An upper-market PE firm required a comprehensive sales and marketing strategy overhaul for its portfolio SaaS company, aiming to enhance its global sales team’s effectiveness. The company, selling software solutions to the world’s largest law firms, sought to increase its revenue by more than two-third.

The Challenge
Tailoring Strategy for a Global Team within Niche Market

The primary challenge was customizing a sales strategy for a 60-person global sales and marketing team, with a focus on international expansion and the legal market. The SaaS provider needed expertise in global sales strategies, legal sector nuances and rapid growth facilitation, all within a tight timeframe of less than a month.

How BluWave Helped
Connecting with a Specialized Sales Effectiveness and Marketing Firm

BluWave provided the PE firm with a short list of sales effectiveness and marketing firms with proven global sales experience, especially within the technology and legal sectors. This selection ensured the SaaS provider was matched with a firm that could address its unique needs, from evaluating the current sales strategy to implementing targeted improvements.

The Result
Enhanced Sales Efficiency, Pathway to Revenue Growth

With the selected firm’s guidance, the SaaS provider undertook an intensive review and optimization of its sales and marketing strategy. The project included agenda setting, data room review, product demos and strategic follow-up calls, leading to a refined global sales approach poised to achieve the ambitious revenue target.


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