Urgent Voice of Customer diligence needed for acquisition target


Challenge

A middle-market PE firm Managing Director needed to perform Voice of Customer (VoC) research on an acquisition target that specialized in the SaaS space. Having just signed exclusivity on the potential new platform, time was of the essence and the firm wanted to quickly engage a consultant that specialized in B2B aggregate customer feedback. The PE firm had two weeks to complete this diligence work due to the LOI timeline.

Solution

Leveraging our founder’s 20 years in private equity, we have extensive frameworks for assessing PE-grade VoC needs. BluWave utilizes technology, data, and human ingenuity to pre-map, assess, monitor, and maintain deep pools of VoC consultants that uniquely meet the private equity standard. We interviewed the PE firm to understand their specific key criteria, and then connected the client with the select BluWave-vetted VoC consultants from our invitation-only Intelligent Marketplace that fit their exacting needs.

Result

On the same day the PE firm initially reached out, they were introduced to two exact-fit, BluWave-vetted VoC consultants that we had identified in meeting their exact PE, SaaS, and B2B experience criteria. The client selected their ideal choice and was able to immediately begin the VoC work with identifying which customers to interview, ensuring it represented a broad spectrum, and advising on the customer interview questions. The service provider was able complete the VoC research within the PE firm’s tight deadline.

“We were able to assist the PE firm in engaging with the BluWave-vetted service provider on the same day that they reached out. The match was an exact-fit and we were able to follow our demonstrable and trustworthy process so that the client could gain immediate results.”

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