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Commercial Due Diligence: Revenue Streams


February 10, 2023

By: Brad Gerick

Commercial due diligence (CDD) is an essential aspect of the investment process for private equity firms. It not only helps PE firms evaluate the financial health of a target company, but it can also help uncover hidden revenue opportunities.

By performing commercial due diligence, PE firms can improve their chances of maximizing profitability.

Read More: What is Commercial Due Diligence?

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Understanding the Revenue Streams of a Target Company

Before a PE firm can maximize a target company’s revenue streams, it must first understand them.

Analyzing the company’s financial statements and sales data gives a clear picture of current revenue sources.┬áThe PE firm can use these to assess the strength of the potential acquisition’s stability, growth potential and profitability.

Here are five in particular to pay attention to:

Income Statement

This provides an overview of the company’s revenue and expenses, giving a clear picture of overall profitability.

Balance Sheet

Here’s where a PE firm can find the company’s assets, liabilities and equity.

Cash Flow Statement

This document gives insight into the company’s cash inflows and outflows, and can help identify potential revenue streams and cash flow issues.

Statement of Changes in Equity

This provides information about the changes in the ownership structure of the company, which can impact its revenue streams.

Sales Reports

Provides a detailed breakdown of the company’s sales and revenue by product, market, and region.

Identifying Revenue Leaks and Opportunities

Once the PE firm has a thorough understanding of the revenue streams, it can begin to identify areas where the company may be losing revenue or where new opportunities may exist.

It may discover, for example, that the target company has missed out on new market opportunities, is not effectively pricing its products or services or is failing to fully utilize its existing customer base.

By identifying these leaks, the PE firm can take steps to plug them and capture additional revenue.

Revenue Stream Diversification

In addition to identifying leaks, the PE firm can also research how it might diversify.

One way to do this is by developing new products and services. Another would be entering new markets or acquiring complementary businesses.

The key is to identify areas of growth and to develop a strategy that leverages these opportunities to maximize revenue.

Implementing Revenue-Driven Strategies

Finally, a PE firm can implement revenue-driven strategies to maximize existing revenue streams.

Here are a few ways they could do this:

  • Streamlining processes
  • Improving customer service
  • Enhancing marketing efforts
  • Investing in new technologies or equipment

The ultimate goal is to increase the target company’s revenue, profitability, and overall success.


By performing commercial due diligence to assess the revenue streams of a target company, private equity firms can uncover hidden revenue opportunities and maximize profitability.