Whether it’s breaking through the noise to capture the attention of potential customers, carving out a distinct brand identity post-merger, generating high-quality leads in niche markets or scaling eCommerce operations, digital marketing demand generation offers many challenges. These are exacerbated by the new platforms and technologies that seemingly multiply every month. To overcome these barriers, […]
The deeply personal nature of healthcare services, coupled with the growing demand for aesthetic treatments, presents unique challenges that demand a nuanced approach to marketing. Traditional, one-size-fits-all strategies fall short when it comes to addressing patient concerns and ensuring privacy. Today, successful healthcare marketing strategies must be as personalized and considerate as the services they […]
As part of BluWave’s quarterly Private Equity Insights Report, BluWave CEO Sean Mooney shares predictions on the PE industry and economy at large. These forecasts are based on BluWave’s proprietary data, publicly available economic data and Mooney’s instincts from nearly 20 years working in private equity. To hold himself accountable, here’s a look back at […]
The manufacturing industry is evolving at an unprecedented pace. Today’s manufacturers are grappling with challenges that push them to rethink their growth strategies. This evolution is not just about adopting new technologies; it’s about reshaping the very foundations of how these companies operate and compete. Central to this transformation is a renewed focus on the […]
Digital marketing isn’t just about being online anymore; it’s about making a significant impact where it matters. At BluWave, we have seen firsthand the unique challenges businesses in the consumer products industry face. From navigating Amazon marketplace intricacies to tackling eCommerce optimization, the demands are as real as they are varied. Let’s dive into these […]
When a private equity firm is evaluating an acquisition target, they perform thorough due diligence before making any decisions. One part of the due diligence process that tends to come later in the process is information technology (IT) due diligence. While important in any industry, this practice is particularly apropos for companies in the technology […]
The private equity deal market has been slow in 2023. There are signs, however, that that could change soon. In fact, BluWave founder and CEO Sean Mooney believes PE is ready to “call a bottom” based on proprietary internal data. That means that firms must have their due diligence resources lined up ahead of the […]
Strategic leadership forms the crux of organizational development and success. Just as the driving force of a car is its engine, so too is a high-performing board the engine of an organization, guiding strategic decisions and growth. The assembly of a board requires careful selection of individuals, each possessing diverse expertise and perspectives that complement […]
In today’s competitive market landscape, understanding your customers’ perceptions and needs is paramount. This is where an effective voice of customer (VoC) strategy comes into play, allowing businesses to capture and analyze customer feedback for informed decision-making. But without a strategic approach based on proven voice of customer best practices, deciphering customer pain points and […]
Customers shape the success of your business. Their feedback, preferences and expectations guide your strategies, refine your services and bolster your bottom line. Enter the world of the Voice of Customer (VoC). This indispensable tool – often part of a specialized commercial due diligence project – empowers you to tap into what your customers desire and […]
In today’s interconnected business landscape, a company’s value and performance are largely influenced by its technological prowess. That’s why IT due diligence is an essential component of any business transaction. IT due diligence is a key aspect of mergers and acquisitions, focusing on a comprehensive review of a company’s IT infrastructure, software, data management and […]
Marketing due diligence is the thorough analysis and evaluation of a company’s marketing strategy, with the goal of identifying strengths, weaknesses and opportunities for improvement. Conducting proper marketing due diligence can be the tipping point toward increased profits. Digital marketing due diligence, an integral component, focuses on the company’s online presence and digital strategy. Expert […]
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