This week, we announced the addition of Kyle Johnson to our leadership team as head of growth marketing. This key hire is a vital move for our company, as we continue to expand during Covid-19 while supporting business agility and economic recovery.
Johnson, who is known in industry circles as a “marketing operations game-changer,” spent the past 12 years of his career in New York City where he worked at both Fortune 500 companies as well as VC-backed startups to build and optimize various revenue-focused marketing functions. He spent the earlier years of his career at AT&T and Thomson Reuters, where he focused on marketing operations and demand generation. His functional expertise includes developing and executing marketing strategies within the robotic process automation (RPA), intelligent document processing (IDP), and legal spend analytics spaces.
While last year was certainly filled with shifts and changes, demand for our data-driven solutions skyrocketed across our more than 500 PE fund clients in diverse areas ranging from interim CFOs to due diligence groups. We’re constantly analyzing our data to understand and equip companies for the intersection of future needs with unique capabilities. Kyle will be integral in helping us communicate how we support success in the private equity industry and beyond.
About his move to Nashville and joining us, here’s what Kyle had to say: “I look forward to growing our client base and expanding BluWave’s footprint as a forward-thinking business intelligence firm for today’s leading PE funds—offering exceptional solutions for their most pressing needs. And ss a recent transplant from New York, it’s equally exciting to be part of a growing city like Nashville.”
We are so grateful to welcome Kyle to our executive leadership team and likewise look forward to growing and learning from him.
As a result of the Covid-19 pandemic, the demand for food in the Nashville area has jumped from 600,000 pounds a week to a million pounds a week — a 40 percent increase over this time last year, according to Second Harvest Food Bank.
Between unemployment rates skyrocketing and schools (a source of free or reduced cost breakfasts and lunches) being closed, vulnerable children are at risk. At the same time, donations of food are down, distribution and other expenses are up, and all of Second Harvest’s fundraising events have been cancelled. In response to the massive need in Nashville, we’ve joined CapitalSpring and Bailey Southwell & Co. to form a “Business Builders” fundraising consortium.
We’ve wrangled the support of friends, associates, and other local businesses to fight hunger, raising over $125,000 in the span of a few weeks. To join the Business Builders’ coalition and donate, please visit our fundraising page.
View the official announcement in The Tennessean here.
This week, we officially announced the addition of Katie Marchetti as Managing Director, a vital leadership role for our expanding firm. Katie is a Nashville native (a rare breed these days!), and joins us from Gerson Lehrman Group (GLG) where she most recently served as Chief of Staff, coordinating the execution of strategic priorities with senior staff across the business. Prior to that role, she ran the firm’s Credit and Macro segments for all of Europe, Middle East and Africa from their London office. An attorney by trade, she previously practiced U.S. Securities Law within Herbert Smith Freehills Capital Markets team.
We are fortunate that BluWave has exponentially grown since inception, and continues to be a trusted resource for over 350 private equity funds, and Katie is going to play an integral role in taking us through our next growth phase—exacting her skills as both an organizational leader and a solutions-oriented thinker.
In her own words:
“Joining BluWave was an important decision for me both personally and professionally. Not only did my family and I decide to move ‘home’, but I get to be part of a company that is at a true growth inflection point—and one that is ultimately changing the way business in the private equity world is done. What Sean and his team have built is really remarkable, and I’m excited to be part of realizing their ultimate vision.”
As Managing Director, she will initially focus on growth strategy and corporate development, both with new accounts and current clients—helping nurture potential opportunities to maximize value for clients. Longer term, her goal is to elevate BluWave as a key solution and resource for the private equity sector, portfolio companies, and any business that is going through a transformation or looking to create value and drive growth.
We are looking forward to this next phase for BluWave and remain grateful for our talented team members, service providers, and clients across the globe.
Check out the news announcement in PEHub.
Read about Katie’s new role in the Nashville Post.
Mergers & Acquisitions recently published an article titled “Dealmaker’s guide to service providers: Accordion, Axial, BluWave, Frazier & Deeter, Intralinks” that features BluWave and BluWave’s CEO, Sean Mooney.
From Mergers & Acquisitions:
“‘When I started in the industry, we would buy low, do one or two things, and sell high. Now PE firms have to buy high and do 10 to 20 things to create enough value to sell higher.’ Mooney founded BluWave to help private equity firms and their portfolio companies to more confidently and effectively utilize service providers for diligence and value creation.”
Read more here.
Axial recently published an article titled “Human Capital Is Crucial in Private Equity — 3 Keys to Success” in their Middle Market Review resource center that features BluWave and BluWave’s CEO, Sean Mooney.
From Axial’s Middle Market Review:
“‘The private equity industry is maturing. There’s more competition than ever before, and the margins for error are smaller than they’ve ever been. Getting the people factor right has always been important, but now it’s a requirement,’ says Sean Mooney, CEO of BluWave and a 20-year veteran of the private equity industry. ‘As a result, private equity funds are spending more time on human capital than they ever have before.'”
Read more here.
Mergers & Acquisitions recently published an article titled “From fund administrators to VDRs, dozens of firms help M&A pros compete” that features BluWave and BluWave’s CEO, Sean Mooney.
From Mergers & Acquisitions:
“Think Gartner Inc. meets Angie’s List and there lies BluWave. The idea for BluWave grew over a 20-year span, while Sean Mooney was working in a private equity firm and started to see a void in the market as the industry became increasingly competitive.”
Read more here.