Hiring Board Members for a Manufacturing Company

Manufacturing companies recognize the value of board members who bring not just oversight but also strategic guidance to complex challenges. In this post, we’ll discuss the critical aspects of board advisory roles, drawing insights from recent BluWave client experiences across different use cases within the industry.

We have seen how board members transcend traditional oversight roles to become pivotal figures in strategic decision-making, operational excellence and leadership development.

Let’s explore the necessity of assembling a board that can genuinely add value and steer your company toward sustainable success.

pricing consulting firm

Examples of Manufacturing Business Types

The manufacturing sector is diverse, with each segment presenting unique challenges and opportunities. Here are examples illustrating the spectrum of businesses within the industry:

  • Specialty Manufacturing: Companies focused on producing specialty items, such as casters and wheels, face distinct market demands and operational scalability challenges.
  • Steel Manufacturing: Firms in the steel sector must navigate capital-intensive processes, global supply chain dynamics and stringent regulatory standards.
  • Low-Speed Vehicle Manufacturing: Manufacturers of low-speed vehicles cater to niche markets, requiring precision in sourcing, logistics and maintaining competitive advantages.
  • Machine Shop and Metal Fabrication: Businesses specializing in metal fabrication and machining services must prioritize operational efficiency and technological integration to stay ahead.

Here are some of the ways board members can help these businesses thrive:

Strategic Guidance

Board advisors bring a wealth of experience and insight that is critical for navigating the complexities of the global market. Their role goes beyond mere consultation; they actively participate in shaping the strategic direction of the company. By analyzing market trends, assessing competitive landscapes and identifying growth opportunities, these seasoned professionals provide actionable recommendations that align with the company’s long-term goals. Their foresight helps companies pivot in response to market changes, ensuring that strategic initiatives are both agile and grounded in solid market research.

Furthermore, board advisors facilitate strategic networking, connecting the company with potential partners, customers and industry experts. This role is particularly vital in an era where collaboration and strategic alliances can significantly accelerate growth and innovation. Through their extensive networks, board advisors open doors to new markets, technologies and talent, thereby enhancing the company’s capabilities and competitive positioning.

Operational Excellence

Operational excellence is paramount in manufacturing, where efficiency, quality and speed are closely linked to profitability and customer satisfaction. Board advisors play a crucial role in promoting best practices in production, supply chain management and quality control. By leveraging their experience, they help identify areas for improvement, streamline processes and implement lean manufacturing techniques. This not only enhances productivity but also reduces costs, waste and inefficiencies, driving operational excellence throughout the organization.

In addition to process optimization, board advisors also emphasize the importance of innovation in operations. They encourage the adoption of advanced technologies and automation to improve manufacturing processes and product quality. Their guidance helps companies stay ahead of technological trends, ensuring that they remain competitive in an evolving industry. By fostering a culture of continuous improvement and innovation, board advisors help companies adapt to changing market demands and technological advancements.

Leadership Development and Mentoring

The success of any manufacturing company significantly depends on the strength and vision of its leadership. Board advisors invest time and resources into developing a robust leadership team capable of steering the company toward its strategic goals. Through mentoring programs, they share their knowledge and experiences, providing guidance on effective leadership practices, decision-making and strategy execution. This mentorship is invaluable for nurturing a generation of leaders who are not only skilled managers but also visionary thinkers with the ability to drive the company forward.

Moreover, board advisors play a key role in succession planning, ensuring that the company has a pipeline of talented leaders ready to take on key roles as the organization evolves. They help identify leadership potential within the organization, fostering a culture of growth and development. This proactive approach ensures that the company remains resilient in the face of change, with a leadership team that is well-equipped to overcome future challenges.

Financial Oversight and Risk Management

Board members provide critical oversight, ensuring that the company’s financial strategy is robust, sustainable and aligned with its overall strategic objectives. They oversee financial planning, investment decisions and risk management practices, offering insights that help optimize financial performance and shareholder value. Their expertise is crucial for capital allocation, funding for growth initiatives and financial risk mitigation.

Board advisors also play a pivotal role in identifying and managing risks that could impact the company’s financial health and operational stability. From market fluctuations and supply chain disruptions to regulatory changes and cybersecurity threats, they help develop comprehensive risk management strategies. This involves not only identifying potential risks but also preparing contingency plans and response strategies to minimize impact.

Acquisition and Integration Advisory

As manufacturing companies seek growth through acquisitions, board advisors provide invaluable guidance. From identifying potential targets to conducting due diligence and negotiating deals, their expertise ensures that acquisitions are strategically sound and aligned with the company’s vision. They bring a critical eye to the evaluation of potential acquisitions, assessing not only the financial aspects but also the cultural and operational fit.

Post-acquisition, board advisors are instrumental in the integration process, ensuring that the transition is smooth and that the acquired company is effectively integrated into the larger organization. They help face the challenges of merging operations, cultures and systems, working to realize synergies and achieve the strategic objectives of the acquisition. Their experience in managing change and fostering alignment among stakeholders is crucial for maximizing the value of acquisitions and ensuring their success.

Regulatory Compliance and Corporate Governance

In the highly regulated environment of manufacturing, adherence to legal standards and best practices in corporate governance is non-negotiable. Board advisors ensure that the company not only complies with existing regulations but also proactively addresses emerging legal and ethical considerations. Their oversight is critical in maintaining the company’s legal standing, protecting its reputation and avoiding costly penalties and litigation.

Moreover, board advisors champion transparency, accountability and ethical conduct throughout the organization. They help establish governance frameworks that promote ethical decision-making, stakeholder engagement and responsible business practices. Their commitment to upholding the highest standards of corporate governance fosters a culture of integrity and trust, which is essential for sustaining the company’s long-term success and maintaining positive relationships with customers, employees and the broader community.


Board advisors are the linchpin in the strategic and operational fabric of manufacturing companies. Their roles extend beyond traditional governance, encompassing strategic planning, operational optimization, leadership development, financial stewardship and much more.

As the manufacturing industry continues to face rapid changes and new challenges, the insights, expertise and leadership of board advisors will remain indispensable for companies aiming to achieve excellence and sustainable growth.

BluWave’s research and operations team knows industry-specific candidates for your exact situation. Contact them for a scoping call and they’ll provide a short list of experienced options within a single business day.

Search for CFO To Lead Funeral Home Expansion

Service Area: Human Capital

Client Type: Lower-Middle Market PE Firm

Service Provider Type: Finance Executive Search Firm

Industry: Retail

The Need
New CFO Amid Expansion

A lower-middle market PE firm needed to initiate a search for a new CFO for its portfolio company in the retail sector, focusing on funeral home and cremation services. This was prompted by the departure of the current CFO to a role with a larger company, leaving a gap in strategic financial leadership during a critical phase of expansion and acquisitions.

The Challenge
CFO with Industry-Specific and Transactional Experience

The firm sought a CFO with experience in managing multi-site service companies, ideally with a background in retail or similar sectors that involve consolidating family-owned businesses. The candidate needed to possess transactional experience to support the company’s aggressive acquisition strategy, aiming to close four to seven per year.

How BluWave Helped
Identifying a Specialized Finance Executive Search Firm

BluWave connected the PE firm with a finance executive search firm renowned for its expertise in the retail sector and specifically within the niche of funeral home and cremation services. This firm was chosen for its broad network, ability to present a wide array of candidates and experience with multi-site service companies undergoing consolidation.

The Result
Successful Placement of a CFO to Drive Future Growth

The search culminated in the successful recruitment of a CFO who not only met the criteria for industry experience and transactional expertise but also aligned with the company’s culture and growth objectives. This strategic hire positioned the company to continue its expansion and consolidation strategy effectively, with a strong leader at the helm of its financial operations.

Provided good summaries of each candidate. At or above what we are used to seeing. Was available and able to move quickly. Really liked working with them. Managed the process very well.

-SVP of PE Firm

Executive Search Firm Financial Controller for Growing Business Services Company

Service Area: Human Capital

Client Type: Lower-Middle Market PE Firm 

Service Provider Type: Executive Search Firm – Finance

Industry: Professional Services

The Need
Expert Controller to Spearhead Financial Strategy Post-Pandemic

A tech-enabled business services company, rebounding post-pandemic with aspirations to exceed 9 figures in revenue and millions in EBITDA, was in urgent need of a controller. This role was critical for directing the company’s financial strategy and supporting the newly appointed CFO in building a robust finance team.

The Challenge
High-Caliber Finance Professional Within Budget Constraints

The challenge lay in identifying a candidate with the right blend of experience and expertise within the specified compensation range. The search required precision to connect someone capable of stepping into a leadership role during a crucial growth phase, with a focus on the southern market.

How BluWave Helped
Identifying a Specialized Finance Executive Search Firm

BluWave utilized its network to connect the PE firm with a finance executive search firm that had deep expertise in recruiting within the southern market. This partnership was tailored to meet the unique demands of the search, focusing on candidates who could bring strategic financial leadership to a rapidly growing company.

The Result
Strategic Financial Leadership to Drive Post-Pandemic Growth

The collaboration resulted in the successful placement of a controller who not only met the budgetary and expertise criteria but also aligned with the company’s vision for growth. This strategic hire positioned the company to effectively navigate its post-pandemic rebound, enhancing its financial management and strategic planning capabilities.

Interim CEO To Lead Difficult Transition for Aerospace Distribution

Service Area: Human Capital

Client Type: PE Firm

Service Provider Type: Interim CEO

Industry: Distribution – Aerospace

The Need
Immediate Interim CEO for Transitional Phase in Aerospace Distribution

A PE firm was in urgent need of an interim CEO for its portfolio company in the industrial distribution space, specializing in aerospace. The incoming CEO needed to replace the outgoing general manager immediately upon deal signing, ensuring business continuity.

The Challenge
Hiring an Industry Expert with High Emotional Intelligence

The key challenge was to identify a leader with experience in industrial or chemical distribution who could manage a delicate transitional phase. The interim CEO required a blend of hands-on operational skills and high emotional intelligence to maintain business operations and guide the team through significant changes.

How BluWave Helped
Sourcing an Experienced Interim CEO with Proven Track Record

BluWave connected the PE firm with three seasoned interim CEOs who all had extensive experience in PE-backed industrial distribution businesses. The selected leader was adept in stepping into lean, family-run businesses, capable of navigating delicate situations while keeping operations running smoothly.

The Result
Successful Transition, Business Continuity Ensured

The interim CEO maintained supplier relations and customer expectations for 24-hour shipments. Their experience and soft touch were instrumental in winning the trust of the existing team and ensuring a seamless transition, keeping the business on track during this critical period.

He is great. I would work with him again in a heartbeat and gladly recommend him as a top-notch professional. Very responsive. Found the right person for us. Great experience.

-Managing Partner at PE Firm

Pricing Expert To Reformulate SaaS Company To Value-Based Strategy

Service Area: Sales & Marketing

Client Type: Upper-Middle Market PE Firm

Service Provider Type: Pricing Strategy Consulting Firm

Industry: Technology – Software

The Need
Value-Based Pricing Model for SaaS Enterprise Software

A customer engagement platform company, specializing in software for transactional websites and mobile apps, sought to reformulate its pricing strategy. Moving from a traditional SaaS model to a more value-based approach, the company aimed to better align pricing with the value delivered to its customers.

The Challenge
Transitioning To Value-Based Pricing

The primary challenge was shifting the pricing strategy from a fixed, monthly SaaS model to a dynamic, value-based system. This required an expert understanding of the value created for customers and the development of a pricing model that reflected this while enhancing sales and conversions.

How BluWave Helped
Connecting with an Expert in Enterprise Software Pricing Strategies

BluWave identified and connected the company with a short list of consultants experienced in reformulating pricing strategies for enterprise SaaS companies. The candidates each had a strong foundation in enterprise software, with experience in establishing governance and competency frameworks for pricing.

The Result
A Holistic, Value-Aligned Pricing Strategy Enhancing Growth

The client selected the best fit for their situation. This individual helped the company developed a holistic pricing strategy that was more closely aligned with the value provided to its customers. This approach enabled natural lifts and expansion of customer cohorts, driving growth and profitability in a more strategic and effective manner.

Demand-Gen Resources for Tech-Software Companies

The tech-software industry is undergoing a transformative phase, marked by rapid innovation and fierce competition. Companies are not only challenged to continuously advance their technology but also to revolutionize their approach to market presence and customer engagement.

Central to this revolution is a strategic focus on digital marketing demand generation. Software companies leverage in-depth market analyses and cutting-edge digital strategies to deeply understand and effectively engage their target audiences. This approach is pivotal in shaping a tech company’s growth trajectory, impacting everything from user interface design to online customer experiences.

In parallel, there’s an increasing shift toward refining and streamlining digital marketing operations. Tech companies are reevaluating their digital ecosystems, from lead generation methods to content marketing tactics, in search of efficiencies that not only optimize resource allocation but also amplify their market impact.

Let’s delve deeper into the specific digital marketing strategies that are shaping the future of the tech-software industry and are in high demand by companies striving to enhance their digital footprint and market share.

Elevating Brand Identity in the CRO Space

Brand identity goes beyond mere aesthetics; it’s about embodying the spirit of the ideal customer within your industry. This involves crafting a narrative that resonates with a technologically adept audience, emphasizing the transformative impact of your software solutions.

Crafting this narrative requires a blend of technological insight and consumer empathy, ensuring that every touchpoint reflects the forward-thinking nature of your brand. Outside resources who specialize in doing this on an industry-specific basis can save businesses time and money on this exercise.

READ MORE: What is the Voice of the Customer Survey?

Metrics and Benchmarking in Marketing

Delving into user interaction data, conversion rates and engagement metrics offers invaluable demand gen insights. For tech-software companies, this means not just tracking the numbers but interpreting them in the context of a changing digital landscape.

This approach allows for agile adjustments to marketing strategies, ensuring they remain aligned with evolving consumer behaviors and technological advancements.

RevOps: Revolutionizing Internal Marketing Processes

RevOps must be about agility and foresight for software businesses. Integrating predictive analytics and machine learning can provide an edge, anticipating market trends and customer needs.

This strategic foresight enables tech organizations to stay ahead of the curve, aligning their marketing and sales initiatives with future market developments, thereby ensuring sustained relevance and growth.

WHITE PAPER: Is Your Business Ready for AI Tools?

Strategic Account-Based Marketing (ABM)

ABM is a strategic tool to connect with high-value prospects in a meaningful way. It’s about creating bespoke experiences that speak directly to the unique needs and challenges of each account.

READ MORE: Voice of Customer Process: Methodologies for Better Service

In a landscape where software solutions are often highly specialized, this tailored approach ensures that marketing efforts resonate deeply with potential clients, fostering a sense of partnership and alignment with their technological aspirations.

Optimizing Lead Gen, Outsourced Sales Development

In tech-software marketing, lead generation is an intricate process of identifying and nurturing potential customers who are often highly knowledgeable and discerning. This involves not just casting a wide net, but also crafting targeted messaging that speaks to the specific needs and interests of a technologically sophisticated audience.

Outsourcing this important task means trusting in expert third parties who have done this for businesses like yours. They must not only have the requisite skills but also understand the unique challenges of demand generation for software companies.

Leveraging e-commerce and Digital Marketing for SaaS

E-commerce in the tech-software industry isn’t just a sales channel; it’s a vital part of the customer journey.

Here, the focus is on creating a seamless, intuitive online experience that mirrors the efficiency and innovation of the software itself. In digital marketing, this translates to campaigns that are not only visually striking but also intellectually engaging, showcasing the software’s features and benefits in a way that captivates a tech-savvy audience.

Future Directions in Tech-Software Marketing

Looking ahead, the intersection of technology and creativity will continue to shape the future of digital marketing in the tech-software industry.

Emerging technologies such as AI, IoT, and advanced analytics are not just tools for development but also for crafting more engaging, personalized, and predictive marketing campaigns. This evolution promises a landscape where marketing strategies are as innovative as the software products they aim to promote, offering unprecedented opportunities for customer engagement and brand growth.

READ MORE: Centralized Data Management: Business Intelligence and Analytics


These strategies represent some of the ways technology software companies are using digital marketing tools to increase demand generation.

BluWave already knows the service providers or consultants that will best fit your situation before you even contact us.

When you’re ready to connect with a PE-grade resource for your portco or private or public company, our research and operations team is here. They’ll scope your need on a call and provide a short list of options within a single business day.

Senior Advisor To Optimize Software Composition Analysis Strategy

Service Area: Human Capital

Client Type: Upper-Middle Market PE Firm

Service Provider Type: Senior Advisor

Industry: Technology – Software

The Need
Expert Guidance in Software Composition Analysis

An upper-middle market PE firm required expert insights into the Software Composition Analysis (SCA) sector, focusing on Application Security Testing (AST). They sought a senior advisor to analyze the market, competitors and product suite, guiding potential strategic acquisitions.

The Challenge
Deep Market Analysis within a Tight Timeframe

The PE firm needed a comprehensive market study of the application security space, specifically SCA. The challenge was to gain a detailed understanding of market segments, key players and competitors, with actionable insights on the target company’s position and growth opportunities.

How BluWave Helped
Connecting a Seasoned Expert in Application Security

BluWave responded by engaging a senior advisor with extensive experience in the AST space, including SCA. The advisor, having previously served as a VP of security strategy, possessed both technical acumen and strategic insights into the industry’s dynamics and key players.

The Result
Informed Decision-Making for Potential Acquisitions

The senior advisor delivered a comprehensive report within a 7-10 day sprint, providing a detailed analysis of the application security market. This report included breakdowns of the TAM, competitor analysis and strategic acquisition opportunities, equipping the PE firm with essential information to make informed investment decisions.

He reads everything you send to him; he’s very informed about the space – he was able to discuss things at a technical level and at an overall strategy level. He could tie the big picture to the technical details. He also had a great view on technical players. Best we have worked with so far in terms of senior advisors for diligence.

-Partner at PE Firm

PE Firm Interim VP Placement ‘Exceeded’ Expectations

Service Area: PE Operations

Client Type: Lower-Middle Market PE Firm

Service Provider Type: Interim VP at PE Firm

Industry: Private Equity

The Need
Immediate Interim Support for Vital PE Operations

A lower-middle market PE firm urgently required an interim VP/associate level resource with skills in report writing and modeling. This need arose amidst the transition of their firm’s location, resulting in the departure of two key young employees.

The Challenge
Rapidly Securing a Local, Qualified Professional

The PE firm faced the dual challenge of quickly securing a local candidate who could also effectively manage the responsibilities of the departed employees. The interim professional needed to possess the capability to work remotely while being available for in-person collaboration, given the ongoing deal and operational adjustments.

How BluWave Helped
Connecting with an Ideal Match

BluWave responded swiftly to the firm’s request by introducing a VP-level candidate who had recently moved to the East Coast and was seeking a full-time role. Open to interim work, this candidate was well-positioned to fill the immediate gap in the firm’s operations.

The Result
Exceeding Expectations, Seamless Integration

The interim VP quickly integrated into the firm, demonstrating both exceptional technical skills and strong interpersonal abilities. Their contribution significantly eased the firm’s transition period, providing stability and continuity in operations during the search for a permanent replacement.

Exceeded our expectations from both a technical and interpersonal perspective. Very good technical skills and very good interpersonal skills.

-Co-Founder & Managing Partner of PE Firm