DIVE BLOG
Insights from the world of private equity, strategic consulting, and business intelligence.
Interview With Forrester’s CMO Executive Partner Sheryl Pattek
As Forrester’s Executive Partner serving CMOs and Chief Experience Officers, partner, Sheryl Pattek regularly works with senior-level marketing executives to advance their major initiatives, with a special focus on creating customer-obsessed strategies that drive business growth. She has been named “CMO Whisperer” and “One of 18 People in Marketing You May Not Know, but Should,” […]
Why Diversity is Key to Productivity and Innovation
BluWave has worked with hundreds of companies across a variety of industries ranging from manufacturing and consumer goods to information technology and healthcare. Despite the differences that exist between them, one thing remains constant: for today’s companies, innovation and diversity are inseparable. There is no bigger obstacle to the introduction and refinement of new ideas […]
REDIRECTED The Evolution of Sales and Marketing into a Growth Engine
For small and early-stage companies, sales growth is essential: it is a leading indicator of future performance and represents the most important measure of value accretion. However, the marketing and sales practices employed by many organizations today result in a failure to meet growth objectives. And while CEOs continue to rank sales growth as a top priority, many are dissatisfied with the results. So […]
Why Your Company Needs a Fully Realized Digital Marketing Strategy
As a player in the private equity space, you know the struggles of growing a company under tight deadlines and budgets. While you may think that digital marketing is better suited for “the other guys,” e.g. B2C firms, larger companies, groups targeting millennials, this isn’t the case. Middle market businesses across verticals can harness the […]
FEATURED POSTS
Interim CEO Job Description: Skills, Services
Interim CEO services are highly coveted in transitionary economies, such as those experienced during the 2008 housing crisis, the COVID-19 recession and the 2023 bank failures. What works for a chief executive officer under normal circumstances doesn’t cut it when times are especially tough. That’s why private equity firms, their portcos, and private and public […]
Fractional CFOs: What They Do, Why You Might Need an Interim CFO Instead
The chief financial officer is crucial role. But not all businesses can afford – or are ready – for one. One alternative to committing to a full-time (and expensive) C-suite financial executive is a fractional CFO. “The biggest role of a fractional CFO is going to be high-level overview. The business is typically not going […]
Temporary CFO Assignments: Hire the Right Interim
Identifying an interim chief financial officer can be tedious, if not expensive. Companies that don’t know what they’re looking for when they begin their search could spend large sums of money on headhunters and recruiting firms. They can also lose valuable time interviewing unqualified candidates. When hiring an interim CFO instead of a permanent replacement, […]
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