Interview With Forrester’s CMO Executive Partner Sheryl Pattek
As Forrester’s Executive Partner serving CMOs and Chief Experience Officers, partner, Sheryl Pattek regularly works with senior-level marketing executives to advance their major initiatives, with a special focus on creating customer-obsessed strategies that drive business growth. She has been named “CMO Whisperer” and “One of 18 People in Marketing You May Not Know, but Should,” […]
Why Diversity is Key to Productivity and Innovation
BluWave has worked with hundreds of companies across a variety of industries ranging from manufacturing and consumer goods to information technology and healthcare. Despite the differences that exist between them, one thing remains constant: for today’s companies, innovation and diversity are inseparable. There is no bigger obstacle to the introduction and refinement of new ideas […]
Why Your Company Needs a Fully Realized Digital Marketing Strategy
As a player in the private equity space, you know the struggles of growing a company under tight deadlines and budgets. While you may think that digital marketing is better suited for “the other guys,” e.g. B2C firms, larger companies, groups targeting millennials, this isn’t the case. Middle market businesses across verticals can harness the […]
Interim CFO for Startups: Transform Your Financial Strategy
Is your startup looking to take your financial strategy to the next level? Hiring an interim CFO could be the key to unlocking your company’s full potential. Agility and strategic financial planning are crucial for startups. An interim CFO offers the necessary insight and leadership to address financial challenges, ensuring your company progresses. The Crucial […]
Interim CFO Consulting: A Reliable Solution for Your Portfolio Companies
Private equity firms that need to find the right interim chief financial officer for their portfolio companies face a difficult task. The stakes are high, time is short, and experienced financial leadership is crucial. This is where interim CFO consulting services come into play, providing a reliable solution for PE firms looking to fill finance […]
Interim CFO Services: 20 Critical Tasks They Perform
When a company loses its full-time CFO – or is about to – keeping its financial strategy moving forward without interruptions is key. This is where interim CFO services come into play. Whether you’re a PE firm, startup, public company, or an independent entity, the expertise of an interim CFO can be a game-changer. This post […]
