REDIRECTED The Evolution of Sales and Marketing into a Growth Engine
For small and early-stage companies, sales growth is essential: it is a leading indicator of future performance and represents the most important measure of value accretion. However, the marketing and sales practices employed by many organizations today result in a failure to meet growth objectives. And while CEOs continue to rank sales growth as a top priority, many are dissatisfied with the results. So […]
Why Your Company Needs a Fully Realized Digital Marketing Strategy
As a player in the private equity space, you know the struggles of growing a company under tight deadlines and budgets. While you may think that digital marketing is better suited for “the other guys,” e.g. B2C firms, larger companies, groups targeting millennials, this isn’t the case. Middle market businesses across verticals can harness the […]
System Selection & Implementation Solutions in Professional Services Industry
In the professional services industry, companies face challenges like system integration difficulties and outdated technologies. Expert third-party service providers in BluWave’s network offer crucial support in these areas, from ERP system integration to optimizing existing platforms. Their expertise not only addresses immediate concerns but also paves the way for scalable growth. Let’s explore how these […]
Name: Evan Garoutte Hometown: Springfield, Missouri Team: Client Coverage Title: Account Manager What’s your favorite thing about working at BluWave? I love working in an organization of go-getters. Two of our core values are “Grow” and “Win,” which I think are great representations of our people and culture. We are constantly striving to improve and […]
5 Challenges Interim CROs/CSOs Solve for Software Companies
The software industry is characterized by its rapid pace of innovation and market dynamics, presenting unique challenges in sales and market strategy execution. Technology companies, from startups to established enterprises, often face hurdles in optimizing sales strategies, enhancing team performance and tapping into new growth avenues, all while maintaining a competitive advantage in a fast-evolving […]
