Product Vision Roadmap: What is it?
March 7, 2023
By: Brad Gerick
A product vision roadmap defines your vision and strategy, creates your product roadmap, gains alignment and buy-in, and tracks progress and re-aligning.
These steps serve as a guide for your team and key stakeholders throughout the product vision process.
Let’s take a closer look at each phase.
Table of Contents
I. Define Your Product Vision and Strategy
Defining your product vision is the first step in creating a roadmap.
It should explain the purpose of your product, how it aligns with your company’s vision, the problems your product aims to solve and who it is intended for. It will guide all your product development efforts.
Your strategy should outline key objectives and priorities to achieve your vision. It should articulate how your product will be successful in the marketplace as well as differentiate itself from competitors.
II. Map Your Product Roadmap
Once you have defined your product vision and strategy, it’s time to map out your product roadmap.
This visual representation involves determining key product milestones and timelines to achieve the product vision and strategy. It also provides a high-level overview of the product’s development, identifying major releases and features.
The roadmap should be detailed enough to guide the product team yet concise enough for leadership and stakeholders to quickly grasp.
It requires balancing short-term and long-term goals to keep the product competitive while focusing on key priorities.
III. Gain Alignment and Buy-In
Communicating your product roadmap to stakeholders and customers is critical to gaining alignment and buy-in. Sharing it and receiving feedback will uncover questions and concerns to address.
The project leader must explain how it supports the overall vision and company strategy. They should then be willing to adapt the roadmap based on feedback to ensure support. This is a critical step for the success of a product, which is why it’s important to take the time to listen to needs and build consensus.
IV. Track Progress and Re-Align
Once your product vision roadmap is in place, you must monitor key performance indicators to ensure it stays on track. Regularly revisiting your roadmap and vision will enable you to optimize your roadmap and achieve the best outcomes.
Some KPIs to track a product roadmap’s progress include:
- Customer adoption and retention rates
- Revenue and profitability
- Customer satisfaction scores
- Feature usage metrics
- Market share
- Product quality metrics
Tracking these metrics will ensure your roadmap is achieving key business and customer objectives.
Defining your product vision and strategy, mapping your product roadmap, gaining alignment and buy-in and tracking progress and re-aligning are key steps in this process. By following these steps and leveraging the resources available, you can create a clear roadmap.
The BluWave-grade business builders’ network is full of experts with a proven track record executing product vision roadmaps.
Connect with our research and operations team to set up a scoping call and get matched with two or three best-fit resources in less than 24 hours.
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