A well-structured and efficient sales process is key to bringing in revenue. One of the most effective tools for doing so is the sales process funnel, also known as the sales pipeline methodology.
What is a Sales Process Funnel?
A sales process funnel is a visual representation of the steps a prospect takes on their journey from initial contact to closing a deal.
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The funnel is divided into stages that represent different levels of commitment from the prospect, with each stage requiring a higher level of engagement and investment from the sales rep.
Let’s take a deeper look at the benefits as well as the process for setting up a sales process funnel.