Pricing Strategy Expert Needed To Lift Revenue

Critical need for pricing strategy expert for B2C company

A PE-backed B2C company came to us with a critical need for a pricing strategy expert to maximize revenue. Since competing against big-box retailers, the company realized their need to set pricing that clearly conveyed the value of their offerings to their price-conscious and value-driven consumers. They set this objective as a top priority and urgently needed a PE-grade pricing strategy expert that had experience in the consumer products industry and could set a pricing and promotion strategy to maximize response rates and demand.

BluWave has in-network experts to connect with client

The client reached out to BluWave and within several hours, we interviewed the company to understand the details & nuances of their need. BluWave utilizes technology, data, and human ingenuity to pre-map assess, monitor, and maintain deep pools of best-in-class pricing strategy experts. Mapping the specifics of the company’s need to our marketplace of third-party resources, we identified two exact-fit pricing strategy experts for the client.

Company engages expert to maximize revenue

Quickly after the initial scoping call, the company was introduced to two PE-grade pricing strategy experts that specialized in the consumer products industry. The client selected their ideal choice. The B2C company was able to confidently drive an excellent outcome without wasting time and the client was able to quickly achieve its objective of maximizing response rates and demand through strategic pricing and an aggressive seasonal promotional schedule.

Commercial due diligence needed to aid growth strategy

Commercial due diligence needed for growth strategy

A services company came to us with an urgent need for an individual or group that could perform commercial due diligence in order to help them better understand growth opportunities. With their eye on expanding into an adjacent market, the company was in need of a service provider that could help them better understand the size of the total addressable market, current penetration of the market, market trends, and more. In addition to understanding this information, they were looking for a provider that could help them put it into action and determine how to attack this new potential market.

BluWave leverages network to identify exact-fit diligence providers

The client reached out to BluWave and within several hours, we interviewed the company to understand the details & nuances of their need. BluWave utilizes technology, data, and human ingenuity to pre-map assess, monitor, and maintain deep pools of best-in-class commercial due diligence providers. Mapping the specifics of the company’s need to our network of third-party resources, we identified 3 exact-fit commercial due diligence providers for the client.

Client selected ideal provider to drive growth

Quickly after the initial scoping call, we introduced the company to the two exact-fit, pre-vetted service providers from our Business Builders’ Network that we had identified met their exacting criteria. The client selected their ideal choice and was able to quickly engage the provider to conduct the research they needed and start putting a well-developed growth strategy into place.

Critical salesforce effectiveness training firm

Medical supplier has critical need to assess salesforce team and GTM strategy

A PE-backed medical supplier company came to us with a prompt need to assess their existing salesforce team and go-to-market strategy. The company’s sales team was struggling with a high turnover rate and they urgently needed to fix this, examine how to get the right team members in place, and determine how to keep them in place. They were also in need of a new GTM strategy that the salesforce could execute on once they had onboarded the right team members.

BluWave quickly identifies PE-grade providers

The company reached out to BluWave and within several hours, we interviewed them to understand the details & nuances of their need. BluWave utilizes technology, data, and human ingenuity to pre-map assess, monitor, and maintain deep pools of best-in-class salesforce effectiveness experts. Mapping the specifics of the company’s need to our Business Builders’ Network of third-party resources, we identified an exact-fit salesforce effectiveness and training firm for the client.

Company moves forward with exact-fit provider

On the same day that they initially reached out, the company was introduced to the exact-fit salesforce effectiveness and training firm that we identified in our Business Builders’ Network. The company immediately engaged the group and was able to start the project within 24 hours.

Voice of Customer Research Critical for Add-On Acquisition

Local Voice of Customer research provider needed for acquisition evaluation

An IT staffing company came to us with a critical need for Voice of Customer research to be done on an add-on acquisition target they were evaluating. Looking to grow their company via this acquisition, they were interested in engaging a provider that could conduct interviews with 7 clients of the target add-on. The company needed a Voice of Customer provider that could work within their budget, complete the 7 interviews, and conduct the work in Toronto where the target add-on and their clients were located.

Client contacted BluWave to identify PE-grade provider

The client reached out to BluWave on a Wednesday morning and within several hours, we interviewed the company to understand the details & nuances of their need. BluWave utilizes technology, data, and human ingenuity to pre-map assess, monitor, and maintain deep pools of best-in-class Voice of Customer providers. Mapping the specifics of the company’s need to our marketplace of third-party resources, we identified 2 exact-fit Voice of Customer providers for the client.

Utilizing our extensive network, BluWave introduced two pre-vetted providers

On the same day that the company initially reached out, we introduced them to the two exact-fit, pre-vetted service providers that we had identified met their exacting criteria. The client selected their ideal choice and was able to quickly engage the provider to conduct the research they needed in order to determine whether or not to move forward with the add-on acquisition.

In The Know: Executive Search

As part of an ongoing series, we’re sharing real-time trending topics we are hearing from our 500+ PE firm clients. In our most recent installment, we discuss why leading PE firms are choosing to engage specialized executive search firms over larger generalist recruiting firms.

Learn more by watching the video below.

Interested in connecting with a specialized recruiter or any other type of third party? Contact us here. You can also learn more about the specific ways we drive value for PE firms by connecting them to the exact-fit resources they need by reading our case studies.

In The Know: Procurement

As part of an ongoing series, we’re sharing real-time trending topics we are hearing from our 500+ PE firm clients. In our most recent installment, one of our Managing Consultants, Scott Bellinger, talks about how leading PE firms are utilizing third parties to manage procurement issues that have been brought on due to inflation and supply chain issues roaring out of control.

Learn more about the unique ways in which PE firms are utilizing third-party procurement groups by watching the video below.

Interested in connecting with a third-party procurement group or any other type of third party? Contact us here. You can also learn more about the specific ways we drive value for PE firms by connecting them to the exact-fit resources they need by reading our case studies.

10 Common Cybersecurity Gaps & How to Avoid Them

The COVID-19 pandemic accelerated our world’s digital transformation and has made businesses increasingly more virtual. In a tech-driven world, cybersecurity is vital to a business’ success, and it’s an area that is constantly evolving as the tech landscape shifts with new advancements. In fact, in 2021, we saw IT strategy land the number 6 spot in the BluWave Value Creation Index, signifying that cybersecurity was a top area of focus for PE firms, their portfolio companies, and proactive companies.

Staying up to date with the latest and greatest in cybersecurity is a full-time job that most companies don’t account for, causing many to fall short in digitally protecting their business. Thankfully, there are service providers out there that can take on this vital job for you and take care of your cybersecurity needs.

Curious what you may not be doing that you need to be? Trying to determine whether or not third-party cybersecurity expertise is something you need? Check out the PDF below to discover the 10 most common cybersecurity gaps companies face and how to avoid them.

If any of these gaps resonate with you, it may be time to connect with a third-party provider. We have a deep bench of PE-grade, pre-vetted service providers with specializations across various industries that we would be happy to connect you with – contact us here or use the “Start a Project Button” in the top banner.

Interested in learning more about how we can help with firms’ and companies’ digital and IT-related needs? Check out the below case studies:

In The Know: Combatting Pricing Woes

As part of an ongoing series, we’re sharing real-time trending topics we are hearing from our 500+ PE firm clients. In our most recent installment, one of our Private Equity Consultants, Ryan Perkins, talks about the significant upswing COVID caused in the price of inputs. He shares two approaches companies can take in order to solve for this challenge, the negative impacts of each approach, and how BluWave can help in these scenarios.

Ryan gives an example of how we recently helped a high volume CPG business update their pricing across their product set, stay competitive with their eCommerce counterparts, and grow margins across their portfolio.

You can read another example of how we’ve helped a client with pricing strategy in this case study.

Learn more in the below video.

Do you need to get connected to a pricing analysis consultant or any other third-party resource? Be sure to click the “Start a Project” button above, or contact us here and we would be happy to get started in assisting you.

Using Lean Six Sigma to optimize teams

In a recent article for CEOWorld Magazine, BluWave founder and CEO Sean Mooney shared how his love for the beautiful, streamlined, and seemingly perfect Ferrari sports cars that constantly improved with each model led to his love for the concept of Lean Six Sigma. He saw a similar sense of beauty in the ideas of perfecting form, reducing variability, eliminating waste, and continuously seeking improvement.

While the concept was first embraced by the manufacturing industry, it is becoming increasingly popular across all sectors and industries, even in how business leaders think about their people.

You can read the full article and Sean’s thoughts on how Lean Six Sigma is all about people here. And if you need help connecting to the fractional and interim resources you need when you need them in order to apply Lean Six Sigma in your business, you can contact us here.

How We Did It: Head of Sales needed to drive value at a recently acquired portco

A private equity firm principal and portfolio company CEO came to us with a need for a Head of Sales for their healthcare logistics company. Since the acquisition, the portfolio company had been growing rapidly, and they needed to make key hires across multiple functions. Moving quickly, we worked to thoroughly understand the client’s specific needs. We introduced them to two sales recruiting firms that specialized in senior go-to-market roles in the healthcare space. After a thorough vetting process, the CEO made a decision and hired one of the candidates presented. To date, the partnership is a success and going smoothly.

Do you have a similar need in the interim exec area or any other unique need we can help with? Contact us here and we will be happy to help.

For the full story click here.

Video: Dealing With Service Providers at Capacity

As the world begins to rapidly reopen from the pandemic, businesses have begun to run full steam ahead to catch up for lost time. This massive acceleration in business has left many go-to service providers in the PE industry at capacity due to the sudden surge in demand, leaving many firms wondering where to go next.

In situations like this, hundreds of the leading PE firms have come flocking to us, knowing that we can provide them with alternative providers through our extensive Intelligent Network.

Our Intelligent Network boasts the characteristics of both having a deep bench of PE-grade service providers and single shingle consultants.

In times like this, our broad list of resource partners allows us to keep a pulse on different providers’ availability, leaving firms with more time to focus on other initiatives while we determine what providers are available for them.

Additionally, our PE-grade single shingle providers empower our clients to find the same quality services they are accustomed to with their go-to providers, but for a much better value.

In the video below, former PE Partner and Bluwave Founder and CEO, Sean Mooney, shares his top three tips on what to do when your go-to resources are at capacity.

If we can help you connect with alternative providers during this capacity shortage, or help you with any other need, please contact us at info@bluwave.net and we will be happy to connect with you right away.